Paid Ads & Lead Generation

Paid Ads That Actually Convert — Not Just Get Clicks.

I build high-performing Meta, Instagram, and Google ad campaigns designed to generate real leads, real sales, and real ROI for local businesses.

Ad Process

1. Strategy & Offer Development

Before any ads are launched, I build the foundation:

  • Research your business, competitors, and target cities

  • Define your ideal customer

  • Create a strong offer + messaging that actually converts

  • Build angles, hooks, and ad copy that match your audience

Why it matters:

This step makes or breaks your results. A strong strategy means cheaper leads and faster ROI.

2. Creative Production

This is where I develop the content people actually see:

  • Video ads, photo ads, reels, carousels

  • Scroll-stopping headlines

  • Clear CTAs and benefit-driven copy

  • Multiple variations for testing

Why it matters:

60% of an ad’s performance comes from creative, not targeting.

3. Targeting, Launch & Testing

Once the ads are built, I launch them with a data-first approach:

  • Build the right audiences (local, interest, lookalikes, retargeting)

  • A/B test different creatives and hooks

  • Turn off weak ads

  • Keep budget focused on the winners

Why it matters:

Testing early ensures we don’t waste money and find what works fast.

4. Optimization, Scaling & Reporting

After we identify winning ads, I optimize and scale them safely:

  • Increase budget strategically

  • Introduce new creative to avoid ad fatigue

  • Improve landing pages and offers as needed

  • Weekly updates so you know exactly what’s happening

  • Optional CRM automations to increase bookings

Why it matters:

This is how you turn a good campaign into consistent, predictable growth.