Case Studies
Case Study 1:
Goal: Increase inbound leads and high-ticket bookings
Strategy:
- Created and managed Meta and Google Ads campaigns targeting city-area customers.
- Used A/B testing on ad creatives featuring luxury car transformations and shop visuals.
- Implemented retargeting campaigns for users who visited the booking page but didn’t convert.
- Optimized local SEO and Google Business Profile to improve visibility for key searches.
Results (First 30 Days):
- 233 qualified leads generated through Meta and Google combined.
- 74 confirmed bookings — a 32% conversion rate from lead to sale.
- Cost per lead decreased by 42% after creative optimization.
- Local search impressions increased by 55%, driving consistent weekly bookings.
Case Study 2:
Goal: Generate more service calls during the summer months while reducing ad costs.
Strategy:
- Launched Google Local Service Ads and Meta Ads targeting homeowners within a 25-mile radius.
- Created promotional offers for ‘Same-Day AC Repair’ and retargeted website visitors.
- Set up lead tracking through GoHighLevel CRM for real-time response automation.
- Implemented seasonal A/B tests to compare video vs. static creative performance.
Results (First 45 Days):
- 121 new service requests received through Meta and Google.
- Reduced average cost per lead from $22 to $13.
- Increased call conversion rate by 38% with optimized landing page and follow-ups.
Case Study 3:
Goal: Attract new patients
Strategy:
- Developed Facebook and Instagram ad campaigns highlighting real patient transformations.
- Used geotargeting around the city and neighboring areas to reach high-intent audiences.
- Created a landing page funnel optimized for lead capture and appointment scheduling.
- Integrated CRM automations to follow up with leads via text and email within minutes.
Results (First 30 Days):
- Generated 94 new patient inquiries with a 52% appointment booking rate.
- Reduced cost per acquisition by 33% through continuous ad testing.
- Improved online reputation with 4.9★ average Google rating and higher retention.