Beauty & Med Spa

Beauty and aesthetic services are inherently visual, and Instagram and Facebook are the natural home for this type of marketing. We build campaigns around the outcomes your clients experience — the confidence of a perfect set of lashes, the skin after a facial, the refreshed feeling after a treatment — using images and short videos that stop the scroll and create desire. We target women in your area by age, income level, and interests relevant to beauty and self-care, so your ads reach people who can afford your services and are likely to book. For higher-ticket services like filler, Botox, laser, or body contouring, we build longer funnel campaigns that educate first and convert second — because high-value purchases require more trust before someone books.

While Instagram creates desire, Google captures intent. When someone searches 'lash extensions near me,' 'best facial [city],' or 'Botox provider [neighborhood],' they've already decided they want the service — they're choosing who to book with. Google Ads puts your business at the top of that search, above every competitor and every directory, with ad copy that speaks to the specific service, your expertise, and your availability. We track every click and call back to the specific ad and keyword that produced it, so you know exactly what's working and what each new client cost to acquire.

When someone searches for your services on Google Maps, your GBP is often the deciding factor in whether they call you or scroll to the next option. We optimize every element: the right service categories so you appear in all the searches relevant to your menu, a curated photo library that shows your space and your work in the best possible light, a menu of services with descriptions that pre-sell before the call, and a review generation system that makes it easy for happy clients to leave feedback. A well-maintained GBP with strong reviews and fresh photos can generate a significant portion of your monthly new client bookings without any ad spend.

If a potential client has to call during business hours to book an appointment, you've already lost a percentage of them. Today's clients expect to be able to book online, browse services with pricing, and read reviews without picking up the phone. We build or optimize your website to make the path from visitor to booked appointment as short as possible: a clean service menu with pricing transparency, an integrated online booking system, a photo gallery organized by service type, and clear information about what to expect at your first appointment — the kind of content that answers the unspoken questions every new client has before they commit.

The most profitable clients are the ones who come back every 4-6 weeks without you having to chase them. We set up automated rebooking reminder sequences that text or email clients when they're due for their next appointment, seasonal promotions that give clients a reason to book a new service they haven't tried, and loyalty campaign messages that reward your best clients. For clients who go quiet — haven't booked in 60 or 90 days — we run automated reactivation campaigns that bring them back. These systems run in the background, filling gaps in your calendar without requiring any manual effort from you or your staff.