Retail & E-Commerce

Shopping ads show your actual products — with photos, prices, and your store name — directly in Google search results and in Instagram and Facebook feeds. When someone searches 'women's running shoes near me' or 'artisan coffee beans online,' your product appears before any website or organic listing. We set up Google Shopping campaigns that connect to your product catalog, ensuring your inventory appears for the most relevant searches. On Meta, we build product catalog campaigns that show shoppers exactly what they browsed on your website, with a direct link to purchase. These campaigns have some of the highest conversion rates in digital advertising because the customer sees exactly what they're buying before they click.

A huge portion of retail purchases begin with a Google search, even when the customer ends up buying in a physical store. 'Bookstore near me,' 'kids clothing boutique [city],' 'best running store in [neighborhood]' — these searches represent customers who want to buy locally but need to find you first. We optimize your website with neighborhood and city-specific content, build your local search authority, and ensure you appear prominently in the map pack for every relevant product category you carry. When a customer searches for what you sell in your city, you want to be the answer.

Your GBP is your best tool for capturing customers who are already nearby and ready to buy. We optimize your profile with complete product highlights, accurate in-store hours, high-quality interior and product photos, and Q&A management that answers common questions before they're asked ('Do you carry X brand?' 'Is parking available?'). We also set up Posts that promote sales, new arrivals, and events — keeping your profile active and giving customers reasons to choose the in-store experience over online alternatives. A well-maintained GBP keeps your store top-of-mind for customers who have already visited once.

Customer acquisition is expensive. Retention is nearly free. A customer who has already bought from you once is 60-70% more likely to buy again — if you stay top of mind. We build email and SMS campaigns that turn first-time buyers into loyal regulars: welcome sequences for new customers, loyalty program announcements, early access to sales for subscribers, seasonal promotion campaigns, and abandoned cart recovery (for e-commerce) that brings back customers who were on the edge of buying. These campaigns run automatically, generating revenue without requiring any manual effort.

Most website visitors don't buy on their first visit — they browse, get distracted, and forget. Retargeting ads follow those visitors across the internet (Instagram, Facebook, Google Display Network) showing them the exact products they looked at, with copy that gives them a reason to come back ('Free shipping today,' 'Only 3 left in stock,' 'New arrivals in your size'). Retargeting campaigns have some of the lowest cost-per-acquisition of any digital advertising because you're marketing to people who already know your brand and showed interest. We set these up as always-on campaigns that continuously recapture lost revenue.